Comments on: Capture and Conversion http://www.contactmediaonline.com/2009/04/capture-and-conversion/ Profitable Marketing For Small Business Sat, 05 Jun 2010 08:17:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Steve Triplett http://www.contactmediaonline.com/2009/04/capture-and-conversion/comment-page-1/#comment-8 Steve Triplett Sat, 03 Oct 2009 03:55:00 +0000 http://www.sozosdesign.com/clients/contactmedia/?p=202#comment-8 Hey Becky – One of the best ways to develop a nurturing sequence is to list the primary selling points (i.e. the bullet points from your sales letter) of your product and then write a few paragraphs pertaining to each. Each of these topics becomes a step in your sequence. Identify a problem or challenge that is relevant to your customers and then offer some helpful hints or tips to overcome it. Explain how your product can do it for them, make it easier, save them time etc. This should give you enough content for a multi-step sequence of messages that you can drip out to your list over time. Case studies from satisfied customers can also make good content for nurturing sequences. Don’t forget to add a call-to-action to each message in your sequence. Hey Becky – One of the best ways to develop a nurturing sequence is to list the primary selling points (i.e. the bullet points from your sales letter) of your product and then write a few paragraphs pertaining to each. Each of these topics becomes a step in your sequence. Identify a problem or challenge that is relevant to your customers and then offer some helpful hints or tips to overcome it. Explain how your product can do it for them, make it easier, save them time etc. This should give you enough content for a multi-step sequence of messages that you can drip out to your list over time. Case studies from satisfied customers can also make good content for nurturing sequences. Don’t forget to add a call-to-action to each message in your sequence.

]]> By: Steve Triplett http://www.contactmediaonline.com/2009/04/capture-and-conversion/comment-page-1/#comment-4 Steve Triplett Fri, 02 Oct 2009 23:55:00 +0000 http://www.sozosdesign.com/clients/contactmedia/?p=202#comment-4 Hey Becky – One of the best ways to develop a nurturing sequence is to list the primary selling points (i.e. the bullet points from your sales letter) of your product and then write a few paragraphs pertaining to each. Each of these topics becomes a step in your sequence. Identify a problem or challenge that is relevant to your customers and then offer some helpful hints or tips to overcome it. Explain how your product can do it for them, make it easier, save them time etc. This should give you enough content for a multi-step sequence of messages that you can drip out to your list over time. Case studies from satisfied customers can also make good content for nurturing sequences. Don’t forget to add a call-to-action to each message in your sequence. Hey Becky – One of the best ways to develop a nurturing sequence is to list the primary selling points (i.e. the bullet points from your sales letter) of your product and then write a few paragraphs pertaining to each. Each of these topics becomes a step in your sequence. Identify a problem or challenge that is relevant to your customers and then offer some helpful hints or tips to overcome it. Explain how your product can do it for them, make it easier, save them time etc. This should give you enough content for a multi-step sequence of messages that you can drip out to your list over time. Case studies from satisfied customers can also make good content for nurturing sequences. Don’t forget to add a call-to-action to each message in your sequence.

]]> By: Becky http://www.contactmediaonline.com/2009/04/capture-and-conversion/comment-page-1/#comment-2 Becky Fri, 02 Oct 2009 17:11:33 +0000 http://www.sozosdesign.com/clients/contactmedia/?p=202#comment-2 Hi Steve - do you have more info on how to create a "well thought-out lead nurturing sequence"?<br><br>I know I need this. I recently launched a training product (a good one) to a group of my "members" and got a 20% conversion rate. I was very happy about that and thought that this wildly popular product might be a great introductory product to get new people into my inner circle I sent it to a cold list of opted in folks (non-members) and got a .25% conversion rate.<br><br>20% versus .25% made it VERY clear to me that nurturing is the only way to grow a business. I was hoping that a flashy new training would lure people to my membership. <br><br>While they may be warmer even though they didn't buy, I was focused on the sale and missed the nurturing, completely. (Just as you pointed out!)<br><br>But... what are your suggestions for nurturing? I'd love to know.<br><br>Thanks for the great site,<br><br>Becky Hi Steve – do you have more info on how to create a “well thought-out lead nurturing sequence”?

I know I need this. I recently launched a training product (a good one) to a group of my “members” and got a 20% conversion rate. I was very happy about that and thought that this wildly popular product might be a great introductory product to get new people into my inner circle I sent it to a cold list of opted in folks (non-members) and got a .25% conversion rate.

20% versus .25% made it VERY clear to me that nurturing is the only way to grow a business. I was hoping that a flashy new training would lure people to my membership.

While they may be warmer even though they didn't buy, I was focused on the sale and missed the nurturing, completely. (Just as you pointed out!)

But… what are your suggestions for nurturing? I'd love to know.

Thanks for the great site,

Becky

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