What’s Your Ideal Client?

We’ll be the first ones to tell you that we’re not right for everyone. You don’t have to poke around this site for long to see that we operate differently from most of the other advertising firms out there. We have pretty strong opinions about marketing and share them openly and honestly.

We operate this way because there’s just too much B.S. floating around in the world of advertising and lots of companies waste unbelievable amounts of money because of it. It’s a big industry with a lot of legacy players that are either unwilling or unable to break free from outdated practices in favor of new ones that are more accountable.

We don’t have any interest in developing theoretical solutions for clients. We like to build systems that create revenue in a manner that is both reliable and measurable.

Our clients come to us when they are fed up with the wish-washy stuff. They are serious about not just sustaining their business, but growing it with ferocity. They are smart enough to know that they don’t know everything and are open to learning and trying new ideas. If that sounds like you, then you’d probably fit right in.

On the other hand, we’re probably not a great fit for you if you believe that:

• Focus groups are the best way to determine the success of an advertising campaign.
• Great brands and great companies are built on brand advertising.
• “Awareness building” should be the primary goal of an advertising campaign.
• Results and spending levels always go hand in hand.
• Advertising is largely a game of luck.
• Successful advertising is based on choosing the right media.
• Great marketing cannot dramatically transform a business.
• Marketing is little more than a necessary evil.

How Do Your Fees Work?

There are several compensation structures we offer clients based on the type and scope of work they need. Here are the common arrangements:

Commission Based

For clients that utilize traditional media i.e. television, radio, outdoor, print and other offline media, our fees are usually completely covered by the discounts we receive from our media vendors. The standard agency discount is 15%. Here’s how it would work with a hypothetical budget of $10,000:

• We purchase $10,000 worth of advertising inventory on behalf of you, the client.
• At the conclusion of the campaign, the media vendors invoice our agency for $8,500 (a 15% discount).
• The remaining $1,500 covers the agency fee.

Clients like this arrangement because they end up getting our services without spending any additional money. It works really well for situations where clients use us primarily to manage their media planning and placement.

Retainer Based

For comprehensive consulting services and/or situations where media commissions are impractical, we work on a flat monthly retainer. Depending on the scope of work, these fees range from $2,500-$15,000 per month.

There are also instances where clients prefer to hire us to work only on specific aspects of their marketing program. In these cases, we offer a reduced-rate retainer based on the scope of work. Typical examples of this would be pay-per-click marketing, social media consulting, email marketing management etc. The management fees for these services start at $750/month.

Retainer Plus Commission Based

For clients with full-service consulting needs and extensive media plans we often work out a flat monthly retainer plus media commission arrangement.

Project Based

Sometimes clients just need us to do a specific project i.e. build a website, design a logo, write a sales letter, etc. In these instances we are happy to quote a flat fee for the project.