What’s the Difference Between an Advertising Agency and a Marketing Consultant?

The simplest way to explain it is this: Advertising Agencies create ads. Marketing consultants help you determine what and how to advertise in the first place. They also help you with other marketing issues such as pricing strategy, sales training, customer retention, referral programs, joint ventures, product development, database strategy and everything else involved in selling products to customers. Many people instinctively believe that advertising... [Read More...]

What’s Your Ideal Client?

We’ll be the first ones to tell you that we’re not right for everyone. You don’t have to poke around this site for long to see that we operate differently from most of the other advertising firms out there. We have pretty strong opinions about marketing and share them openly and honestly. We operate this way because there’s just too much B.S. floating around in the world of advertising and lots of companies waste unbelievable... [Read More...]

How Do Your Fees Work?

There are several compensation structures we offer clients based on the type and scope of work they need. Here are the common arrangements: Commission Based For clients that utilize traditional media i.e. television, radio, outdoor, print and other offline media, our fees are usually completely covered by the discounts we receive from our media vendors. The standard agency discount is 15%. Here’s how it would work with a hypothetical budget... [Read More...]